As a kid I dreamed of being an astronaut and then a marine biologist, but math is really hard – and sharks. With UX Design, I finally get to use the scientific method.
It’s time to get bold and form a hypothesis. “If we design X, users will get Y.” It’s less important how right or wrong we are than it is to start trying things out and getting feedback.
The experiment phase is by many considered the most fun part of the whole process, and I’m no outlier here. It’s a blast. Ideating on potential solutions, starting to put the pieces together, mixing one element with another. Let’s get our hands dirty and see what we come up with.
It’s not long before we start to test things out and analyze the results. Even if we find out that we’re making smart choices, no criticism is too small which may potentially improve our design even further.