My two decades as an interactive theater artist and producer led me to focus on user experience. At Blue Man Group, I balanced stakeholder and project management with countless hours of ideating, prototyping, iterating, and, ultimately, delivering experiences our audiences would love.
My interactive theater company improvised dramatic stories around strangers. We needed to read every cue the audience volunteer gave us about what they wanted from a story – and do it while entertaining the viewing audience. In the five years I ran the company, I built a team that was willing to take huge risks for each other, which encouraged audience participants to push their own boundaries.
When we design with people in mind first, no matter what we design, we design better. That’s what I care about, and that’s why I do this.